Facebook’s algorithms show your business page to your audience depending on how ‘interesting’ it rates it – the level of ‘Facebook engagement’.
So, what can we do to make sure Facebook thinks our page is interesting?
The key is ENGAGEMENT. We need our followers/clients to engage with our page; we need them to comment on our pictures and posts; we need them to have a conversation with us, and to begin and build a relationship.
Once Facebook sees followers are ENGAGING with a page, it classes it as ‘interesting’ and will make it visible in its followers’ news feeds.
It is no longer enough to get likes – we need to get interaction.
To get followers engaged with your posts you could try the below:
1) Do a live video. Facebook loves video content, and recommends live videos to be at least 10 minutes long. You can stay live for an eye-watering four hours, but in practice between 10 and 30 minutes is great;
2) Think about the time of day you post – when will your followers engage with your page? Most followers will check their account during the day, but they will engage with posts at night. Try posting in the evening and see what happens – does this result in an improvement in your engagement stats?
3) Share content your followers want to see, and ensure the content is interesting. We all love reflexology, but do our followers only want to see posts about this? If we keep the content interesting and varied, we are more likely to receive higher quality engagement.
4) Review posts that have received great engagement in the past. Why try to completely reinvent the wheel? Sometimes the best way to get increased Facebook engagement is to publish more of the same types of content you’ve had success with in the past.
5) Reply to your followers’ interactions. You should check your comments throughout the day, so you can reply as quickly as is practical. The longer you wait, the less likely the conversation is to continue. Most of the people who leave comments for your posts do so because they resonated with what you published. So, make them feel heard and appreciated, and they’ll be more willing to engage with your content in future.
Good luck, and let me know what works for you.