5 tips to prepare your business for the summer holidays

Shell on the beach

The summer holidays are fast approaching, and many therapists will be heading off on holiday adventures, or reducing their working hours to spend time with family.

Whilst everyone is looking forward to lots of summer fun and time to relax, how can you prepare your therapy business to make sure your clients are happy, and you can still earn the income you need?

Enjoy my top tips on how to prepare your business for the summer, so you can head for the beach knowing everything is in order.

(1) Communicate – it is really important you communicate clearly with your clients. Let them know in advance when you will be on leave, or if you are reducing your working hours for the summer. Clients will understand, and will happily adapt their usual treatment day/time as long as you communicate your working days clearly.

(2) Out of Office – If you are going away, ensure you put an out-of-office message on your email and Facebook page. If new or existing clients contact you, they will be informed of your holiday, and will not expect a reply until you return. You could also update your voicemail message on your phone. Doing this also takes away the need to check your messages frequently, and allows you the time to switch off properly.

It also sets a great example to your clients and shows that you practice what you preach within the treatment room.

(3) Don’t try to be superwoman/man – The summer holidays are a great time for fun and time with the family. For some therapists one of the reasons they decided to run their own business was to have more time to spend with their children. If this is you, don’t be afraid to ask for help and support from family and friends, and be realistic about the hours you can work. Think about ways you could work differently; for example you may offer treatments on just one or two days a week, with slightly longer hours whilst your children spend time with loved ones. This could allow you to earn the income you need, but also free up more days for time with the children.

(4) Outsource – If you want to free up more time in the summer for fun activities, you could outsource some of your work – for example, your accounts or social media posts. Don’t feel you have to do everything.

(5) Schedule – Use social media scheduling tools to write some posts to go out in the summer holidays. It is important to stay in your clients’ minds, ready for when the summer holidays are over. September can often be a very busy month for therapists, so keep posting even if it is once/twice a week to remain visible.

With a little bit of planning, clear communication and organisation you can enjoy a well-deserved break during the summer, still achieve the income you need, whilst delivering a great service to your clients.

Happy holidays,

Kelly x

I would love to hear any tips you have for preparing your business for the summer. Please post your suggestions below, thank you.

2 thoughts on “5 tips to prepare your business for the summer holidays

  1. Claire Tellegen Reply

    Thank you for the tips Kelly.
    With 3 children and no family close by I choose to drop down to evening appointments apart from two days in the middle when the children are sent off to day camp and I schedule to see as many regulars as possible. I only just make a profit on these days but it helps to retain the business.

    • Kelly Hainsworth Post authorReply

      Thank you Claire for sharing your experience of running your business in the summer. Do you find September is a busy month for you when the schools start back?

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